Designing sites online to promote a business is about the design. You don’t have to have a degree in website design to make a site that is effective, you just have to have the knowledge of what works and what doesn’t. Continue reading to discover some ideas to vastly improve your website’s design.
People don’t like to wait when they browse the Internet, so your pages need to load fast even on slow connections. If a visitor needs to wait while the page loads, they may click off your site and not return.
Avoid cramming page elements together. Each section of your page should be naturally separated from each other, as this makes the purpose of each section more clear. The easiest way to separate sections is by using DIVs, but there are other ways, including absolute positioning (not recommended), the CSS margin command, and floats.
Use ALT tags whenever possible. These helpful tags describe an image to a viewer, assisting the visually impaired, as well as those who prefer to browse without images. As an added bonus, some search engines include these tags in their rankings, so you may get a boost by using them.
Test your site to see if the major translation services work properly when translating your site. Some sites receive many international visitors, and these visitors sometimes use services like BabelFish and Google Translate to translate the text to their language. Certain web design problems, especially poor server side code, can break these services.
To help your website visitors easily navigate through your site, design it so that it becomes easy to find “stuff.” When you have a simple site that makes it easy to locate information, you keep your visitors there much longer. If you make it difficult for them, then they will get frustrated and leave.
If you believe your site may be accessed via mobile devices, you will want to keep your designs simple. The use of flash, excessive images, and complicated menus will not translate well to a mobile platform. Keep your page clean and simple, or create a specific mobile site for your users.
You want to thoroughly research keywords for your business. While your primary focus should be providing website visitors with useful information, you also need to gain a customer base. Knowing the right keywords to make people find you through the search engines is key.
Make sure everything is easy to locate on your website. Spend some serious thought on how everything on your site will be laid out. When content is randomly thrown on your site with little thought to the layout, you are making things harder for the people whose use of your site ensures your online success – your site visitors.
Make text easy to ready by using colors that contrast or backgrounds that are easy to read text on. When your text is harder to read because the background or text color creates eye strain or portions of text that are unreadable, site visitors are less likely to stick around.
Make sure your website uses a consistent font throughout. Some websites change fonts willy-nilly without any design reason to do so. This makes the content difficult to process for visitors. Most websites, especially business websites, will do just fine sticking to basic fonts like Arial, Veranda, or even Times New Roman.
Make sure your site loads quickly through optimization techniques. If visitors must wait a long time for something to load, they will want to leave the site. You can make your page load faster by reducing the amount of content, such as Flash objects and graphics, which both increase the page’s loading time.
Try including real customer testimonials. Very few want to be the first to try a product or service, so let customers know that others have tried your wares and that they were pleased with them. Try asking some clients that have done projects with you to create a short paragraph about their experience with your company, to put on your site.
Learning new website design strategies is something that becomes simpler the more you practice doing it. Start by creating simple pages you don’t even publish to the web, just so you can see how the basics work. The sooner you start practicing, the sooner you’ll be an expert.
Pages of a website are very important for even the smallest sites, so make sure that you really have an eye for detail. You need to make sure that the latest page you have added to your site has the same dimensions and features of your previous pages. The last thing you want is a hodgepodge of different styles and themes on one site.
Proofread all of your site’s content. Users should be able to go through it with no problems. If the site is clunky and slow, you will be labeled as a fly by night marketer and lose not only traffic but potential revenue.
Always utilize media and content that is both relative to your site’s goal, but also interesting to the potential consumers who will be viewing your site. A site that has relative info, but that is not interesting, won’t captivate its audience. A website that uses fun, but non-relative information, will captivate the wrong audience. Both methods equal profits that you are losing.
The information located above will help you develop a great website. You will be surprised what is accomplished with the right now how. Incorporate the design tips from the above article to help you create something great that will help your business grow.